I suppose this comes at little surprise to those that know me, but today I officially endorse John McCain for President of the United States. I do so reluctantly, as I don't believe McCain is a strong conservative voice, but i am so fearful of the Obama socialist agenda and what that would do to our country. As a small business owner, Obama will most likely cost some of my employees their jobs -- simply because of the increased tax burden i will have the pleasure of bearing so we can give money to those that don't work. The redistribution of wealth and unfunded mandates that will be imposed by an Obama administration, not to mention the continued deterioration of the 1st Amendment (fairness doctrine) and 2nd Amendment (gun control) gives me no choice than to give my support to Mr. McCain -- who i do believe to be a good, well intentioned and disciplined man.
Happy Halloween everyone!
Friday, October 31, 2008
Monday, October 20, 2008
EMG Scholarship Fund
Cincinnati Public Relations Firm Develops Scholarship Program
Greater Cincinnati’s EMG Creates Program to Assist in Industry Growth, Diversity
Newport, KY – October 20, 2008 – Northern Kentucky’s largest fully integrated public relations and marketing consultancy Eisen Management Group continues its commitment to the growth of the Greater Cincinnati community. Today, the agency announces the creation of their EMG Scholarship Fund designed to assist minority students entering college who are pursuing a degree in public relations, communications or journalism.
According to EMG president Rodger Roeser, the firm is committed to fostering the educational initiatives of local young people, and in particular, minority students. The scholarship is open to all high school seniors and an application to receive the scholarship can be requested by filling in a form on the agency’s website at www.EisenManagementGroup.com/careers. The judging for the scholarship and the selection is solely at the discretion of EMG and its scholarship committee. The scholarship will be awarded in May, 2009.
“I have the profound privilege of serving this industry in a variety of capacities, often speaking to young professionals or those getting ready to enter the profession as they learn in our colleges and universities,” Roeser explained. “But, I felt that our industry and in particular our industry leadership was not doing enough to reach out at a critical time when future decisions about career are being made – high school. Our profession can only benefit from increased diversity of both minorities as well as young men, and I am humbled that our firm is in the position that we are able to make a positive impact and begin to address this issue.”
The scholarship fund is the third leg of EMG’s continued commitment to the growth of community, small business, and future leaders. Operation: Outreach was launched in April, 2008, and has assisted eight local organizations with pro bono public relations, graphic design, advertising and website development work totaling more than $50,000. EMG’s Small Business Development Assistance Programs have also provided several Greater Cincinnati small businesses valuable marketing and public relations resources and senior counsel at no charge, giving them basic foundational tools to assist in their growth initiatives.
About EMG
Eisen Management Group is the largest, fully integrated public relations and marketing consultancy in Northern Kentucky and works with organizations to assist them in their growth initiatives. One of the nation’s foremost innovators in public relations and social media, EMG develops, implements and manages the growth and reputation of brands in the retail, restaurant, automotive, consumer packaged goods, entertainment, financial, real estate, healthcare, construction, industrial, professional services, and government sectors. More information can be accessed at www.ChooseTheLabrador.com or by calling 859.291.4302.
Greater Cincinnati’s EMG Creates Program to Assist in Industry Growth, Diversity
Newport, KY – October 20, 2008 – Northern Kentucky’s largest fully integrated public relations and marketing consultancy Eisen Management Group continues its commitment to the growth of the Greater Cincinnati community. Today, the agency announces the creation of their EMG Scholarship Fund designed to assist minority students entering college who are pursuing a degree in public relations, communications or journalism.
According to EMG president Rodger Roeser, the firm is committed to fostering the educational initiatives of local young people, and in particular, minority students. The scholarship is open to all high school seniors and an application to receive the scholarship can be requested by filling in a form on the agency’s website at www.EisenManagementGroup.com/careers. The judging for the scholarship and the selection is solely at the discretion of EMG and its scholarship committee. The scholarship will be awarded in May, 2009.
“I have the profound privilege of serving this industry in a variety of capacities, often speaking to young professionals or those getting ready to enter the profession as they learn in our colleges and universities,” Roeser explained. “But, I felt that our industry and in particular our industry leadership was not doing enough to reach out at a critical time when future decisions about career are being made – high school. Our profession can only benefit from increased diversity of both minorities as well as young men, and I am humbled that our firm is in the position that we are able to make a positive impact and begin to address this issue.”
The scholarship fund is the third leg of EMG’s continued commitment to the growth of community, small business, and future leaders. Operation: Outreach was launched in April, 2008, and has assisted eight local organizations with pro bono public relations, graphic design, advertising and website development work totaling more than $50,000. EMG’s Small Business Development Assistance Programs have also provided several Greater Cincinnati small businesses valuable marketing and public relations resources and senior counsel at no charge, giving them basic foundational tools to assist in their growth initiatives.
About EMG
Eisen Management Group is the largest, fully integrated public relations and marketing consultancy in Northern Kentucky and works with organizations to assist them in their growth initiatives. One of the nation’s foremost innovators in public relations and social media, EMG develops, implements and manages the growth and reputation of brands in the retail, restaurant, automotive, consumer packaged goods, entertainment, financial, real estate, healthcare, construction, industrial, professional services, and government sectors. More information can be accessed at www.ChooseTheLabrador.com or by calling 859.291.4302.
Monday, October 13, 2008
the genius that IS the corporate rockstar and solving the financial crisis
okay, i must be the smartest person on the planet or at least, in the US. it's the only explanation, because the brilliance that is on capital hill hasn't quite caught on. work with me for a second.
Give me $5. Thank you. Give me $5 more. Thanks. Okay, $5 more. Thank you, most appreciated. Now, I'll give you $3 back. Now you thank me for my generosity.
Both sides are corrupt. No one is doing what we need them to do, and now...they're trying to push though "another economic stimulous package." So, they can give OUR money back. Okay, are you ready for this genius idea: wait for it...wait for it...
it's radical. it's quite complicated so try to follow me here............
Instead of taking so much money, take a little less so I can keep a little more.
?
Instead of spending all this money on pork barrel projects and entitlements, just don't do that.
?
I know, it's radical. Now that every family, thx to our beloved government, is in debt nearly $90,000, maybe they'll start to wake up and understand that we, just like most families, can't afford things. We must tighten the belt.
Instead of taxes coming out of our paycheck, we need to send in that check each week. That will open some eyes. All of you that think we need to keep funding any manner of nonsense, you knock yourself out and have at it -- we would appreciate your generosity.
Let's get back to some basics and common sense. Roads and bridges? check. Police, fire, EMS...you betcha. National defense? absolutely. parks? No. government funded research? no, not until we're out of debt. Arts? Government funded _________________. No, NOT UNTIL WE ARE OUT OF DEBT. These are luxuries, not necessities, and we have clearly forgotten this. Money to support wooden arrows? the viscosity of ketchup? open your eyes!
think about like...you're in debt up to your eyeballs. But, go on a shopping spree. Or, give it to your neighbor who doesn't have a job. Tough choices are not mutually exclusive to the working class -- they should be a requirement of our government. We CANNOT keep GIVING money away. We can't, gang.
Let's take a little less, Uncle Sam, instead of taking more than you need, spending it, then calling it a spend to give back taxpayer dollars?? is this absurd or have I been just thinking too much?
Time for you, Uncle Sam, to sacrifice. To tighten your belt, and stop the insanity of entitlements, funding a failed education system, and a host of other "progressive" agenda points that push us closer and closer to bankruptcy and socialism. Congress, Lenin would be so proud.
Give me $5. Thank you. Give me $5 more. Thanks. Okay, $5 more. Thank you, most appreciated. Now, I'll give you $3 back. Now you thank me for my generosity.
Both sides are corrupt. No one is doing what we need them to do, and now...they're trying to push though "another economic stimulous package." So, they can give OUR money back. Okay, are you ready for this genius idea: wait for it...wait for it...
it's radical. it's quite complicated so try to follow me here............
Instead of taking so much money, take a little less so I can keep a little more.
?
Instead of spending all this money on pork barrel projects and entitlements, just don't do that.
?
I know, it's radical. Now that every family, thx to our beloved government, is in debt nearly $90,000, maybe they'll start to wake up and understand that we, just like most families, can't afford things. We must tighten the belt.
Instead of taxes coming out of our paycheck, we need to send in that check each week. That will open some eyes. All of you that think we need to keep funding any manner of nonsense, you knock yourself out and have at it -- we would appreciate your generosity.
Let's get back to some basics and common sense. Roads and bridges? check. Police, fire, EMS...you betcha. National defense? absolutely. parks? No. government funded research? no, not until we're out of debt. Arts? Government funded _________________. No, NOT UNTIL WE ARE OUT OF DEBT. These are luxuries, not necessities, and we have clearly forgotten this. Money to support wooden arrows? the viscosity of ketchup? open your eyes!
think about like...you're in debt up to your eyeballs. But, go on a shopping spree. Or, give it to your neighbor who doesn't have a job. Tough choices are not mutually exclusive to the working class -- they should be a requirement of our government. We CANNOT keep GIVING money away. We can't, gang.
Let's take a little less, Uncle Sam, instead of taking more than you need, spending it, then calling it a spend to give back taxpayer dollars?? is this absurd or have I been just thinking too much?
Time for you, Uncle Sam, to sacrifice. To tighten your belt, and stop the insanity of entitlements, funding a failed education system, and a host of other "progressive" agenda points that push us closer and closer to bankruptcy and socialism. Congress, Lenin would be so proud.
Friday, October 10, 2008
simply a letter to my government that no one is listening to
I've had enough.
You take MY money that I work so very hard for. I MAKE jobs. I CREATE jobs. yet, you take it all. How are small businesses to ompte? Not that anyone is listenng, but Mr. McCain, Mr. Obama -- our government is killing small business. We are the ones who are disenfranchised. It is not the poor who are given virtually everything that we the taxpayer work so hard for. It is not the so called "rich" who can circumvent virtually everything that is presented to them. It is we, the small business who work so hard to earn clients, to grow our business, to employ those that wish to work that have been continually screwed.
I'm out.
I just don't care anymore. I, as a minority (I'm swedish American) am going to go on welfare. I can pay less, I don't need to work and I can watch my favorite show (the price is right), and simply sit home and have the government take care of me. Thank you, all you liberals, because now, I don't have to work anymore.
Why work? Why DO anything?? Just give me my check. As a small business owner, hell, if I completely screw up, just bail me out. Thank you Uncle Sam, because what was the land of opportunity is now the land of the handout. I'd like mine now, please.
You see, I work for a living. I employ people, but thanks to you, i've now seen the light. I'd like for all of us now to suck at your teet, as clearly, that is the promised land and you continue to "encourage" me to do so by your policies. Again, thank you.
I look forward to your healthcare plan as well.
I give up on you. I give up. I look forward to my government check. Where do I go again?
You take MY money that I work so very hard for. I MAKE jobs. I CREATE jobs. yet, you take it all. How are small businesses to ompte? Not that anyone is listenng, but Mr. McCain, Mr. Obama -- our government is killing small business. We are the ones who are disenfranchised. It is not the poor who are given virtually everything that we the taxpayer work so hard for. It is not the so called "rich" who can circumvent virtually everything that is presented to them. It is we, the small business who work so hard to earn clients, to grow our business, to employ those that wish to work that have been continually screwed.
I'm out.
I just don't care anymore. I, as a minority (I'm swedish American) am going to go on welfare. I can pay less, I don't need to work and I can watch my favorite show (the price is right), and simply sit home and have the government take care of me. Thank you, all you liberals, because now, I don't have to work anymore.
Why work? Why DO anything?? Just give me my check. As a small business owner, hell, if I completely screw up, just bail me out. Thank you Uncle Sam, because what was the land of opportunity is now the land of the handout. I'd like mine now, please.
You see, I work for a living. I employ people, but thanks to you, i've now seen the light. I'd like for all of us now to suck at your teet, as clearly, that is the promised land and you continue to "encourage" me to do so by your policies. Again, thank you.
I look forward to your healthcare plan as well.
I give up on you. I give up. I look forward to my government check. Where do I go again?
Advertising During a Down Market
Recessions Provide a Perfect Opportunity for Advertising to Do Its Job
"When times are good, you should advertise. When times are bad, you must advertise." Business-to-business firms that maintained or increased their advertising expenditures during the recession averaged significantly higher sales growth, both during the recession and for the following three years.
Recessions are different from other economic periods and need to be looked at differently to benefit your business. There are two focuses that you should have when looking at marketing and advertising in a recession:
• Increasing Short- and Long-Term Profits.
• Increasing Market Share.
If you focus in this way, you'll be better off in almost every case both during and after the recession. Recessions clearly reward the aggressive advertiser and penalize the timid one.
Increasing Short and Long Term Sales and Profits
Comparison of Sales & Ad Expenditures
Sales for the companies studied were relatively even before the recession, but varied sharply during and after it. Companies that cut advertising during both of the recessionary years maintained flat sales during the period and only modest sales growth in the following two years. In contrast, the companies that maintained their advertising experienced significant sales growth throughout the four-year period.
In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies covering 16 different SIC industries from 1980 through 1985. The results showed that business-to-business firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn't keep up their advertising.
Sales for the companies studied were relatively even before the recession, but varied sharply during and after it. Companies that cut advertising during both of the recessionary years maintained flat sales during the period and only modest sales growth in the following two years. In contrast, the companies that maintained their advertising experienced significant sales growth throughout the four-year period.
In analysis of the 1990-91 recession, Penton Research Services, Coopers & Lybrand, in conjunction with Business Science International, found that better performing businesses focused on a strong marketing program enabling them to solidify their customer base, take business away from less aggressive competitors, and position themselves for future growth during the recovery.
Increasing Market Share
Comparison of Net Income & Ad Expenditures
According to the study and contrary to popular belief, cuts in advertising during a recession decrease net income over the long haul. Companies that maintained advertising during the recession enjoyed measurably higher net income gains not only during the recession, but even more so, two years after the recession. This in stark contrast to those companies those companies that cut advertising both years and significantly reduced their profits during the recession, and for years following.
A recessionary market can provide an opportunity for businesses to build a greater share of market through aggressive advertising. This according to The Strategic Planning Institute of Cambridge, MA. Correspondingly, businesses that reduce media expenditures suffer loss of market share. It was demonstrated that aggressive businesses can accomplish these gains through greater expenditures without reducing short-term profitability.
According to the study and contrary to popular belief, cuts in advertising during a recession decrease net income over the long haul. Companies that maintained advertising during the recession enjoyed measurably higher net income gains not only during the recession, but even more so, two years after the recession. This in stark contrast to those companies those companies that cut advertising both years and significantly reduced their profits during the recession, and for years following.
Advertising can skillfully reposition a product to take advantage of new buying concerns, give an advertiser a stable image in a chaotic environment, and give an advertiser the chance to dominate the advertising media.
Conclusion
A series of six studies conducted by the research firm of Meldrum & Fewsmith showed conclusively that advertising aggressively during recessions not only increases sales but increases profits. This fact has held true for all post-World War II recessions studied by American Business Press starting in 1949.
One major business-to-business advertiser summed it up best. "When times are good, you should advertise. When times are bad, you must advertise."
Source: Mac Tech Magazine
"When times are good, you should advertise. When times are bad, you must advertise." Business-to-business firms that maintained or increased their advertising expenditures during the recession averaged significantly higher sales growth, both during the recession and for the following three years.
Recessions are different from other economic periods and need to be looked at differently to benefit your business. There are two focuses that you should have when looking at marketing and advertising in a recession:
• Increasing Short- and Long-Term Profits.
• Increasing Market Share.
If you focus in this way, you'll be better off in almost every case both during and after the recession. Recessions clearly reward the aggressive advertiser and penalize the timid one.
Increasing Short and Long Term Sales and Profits
Comparison of Sales & Ad Expenditures
Sales for the companies studied were relatively even before the recession, but varied sharply during and after it. Companies that cut advertising during both of the recessionary years maintained flat sales during the period and only modest sales growth in the following two years. In contrast, the companies that maintained their advertising experienced significant sales growth throughout the four-year period.
In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies covering 16 different SIC industries from 1980 through 1985. The results showed that business-to-business firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn't keep up their advertising.
Sales for the companies studied were relatively even before the recession, but varied sharply during and after it. Companies that cut advertising during both of the recessionary years maintained flat sales during the period and only modest sales growth in the following two years. In contrast, the companies that maintained their advertising experienced significant sales growth throughout the four-year period.
In analysis of the 1990-91 recession, Penton Research Services, Coopers & Lybrand, in conjunction with Business Science International, found that better performing businesses focused on a strong marketing program enabling them to solidify their customer base, take business away from less aggressive competitors, and position themselves for future growth during the recovery.
Increasing Market Share
Comparison of Net Income & Ad Expenditures
According to the study and contrary to popular belief, cuts in advertising during a recession decrease net income over the long haul. Companies that maintained advertising during the recession enjoyed measurably higher net income gains not only during the recession, but even more so, two years after the recession. This in stark contrast to those companies those companies that cut advertising both years and significantly reduced their profits during the recession, and for years following.
A recessionary market can provide an opportunity for businesses to build a greater share of market through aggressive advertising. This according to The Strategic Planning Institute of Cambridge, MA. Correspondingly, businesses that reduce media expenditures suffer loss of market share. It was demonstrated that aggressive businesses can accomplish these gains through greater expenditures without reducing short-term profitability.
According to the study and contrary to popular belief, cuts in advertising during a recession decrease net income over the long haul. Companies that maintained advertising during the recession enjoyed measurably higher net income gains not only during the recession, but even more so, two years after the recession. This in stark contrast to those companies those companies that cut advertising both years and significantly reduced their profits during the recession, and for years following.
Advertising can skillfully reposition a product to take advantage of new buying concerns, give an advertiser a stable image in a chaotic environment, and give an advertiser the chance to dominate the advertising media.
Conclusion
A series of six studies conducted by the research firm of Meldrum & Fewsmith showed conclusively that advertising aggressively during recessions not only increases sales but increases profits. This fact has held true for all post-World War II recessions studied by American Business Press starting in 1949.
One major business-to-business advertiser summed it up best. "When times are good, you should advertise. When times are bad, you must advertise."
Source: Mac Tech Magazine
Monday, October 6, 2008
The Legacy and the Insight
happy Tuesday, if you're reading this now. Okay, today is crazy. I have an early meeting with Legacy and looking forward to learning from that. It's a great group to belong to, and certainly helpful from a professional development and a networking op. After the meeting, i'm shooting a TV interview (well, I'm not shooting it, i'm actually the subject). It's for Insight6 cable and the Emerging 30 class. each member of the emerging 30 gets to do a quicky interview. pretty cool stuff.
i'll be powersuiting tomorrow.
My mom is actually coming down for the emerging 30 presentation. that's cool, seeing that she has been so instrumental in making the corporate rockstar the corporate rockstar. s'all good and good to make mom proud. that's sort of the theme today. no matter what you're doing -- if it would be something that mom would be proud of, it's probably a good thing to do.
that can be tough in business, but if you have a good moral compass and work your butt off, you should be just fine. always remember, there will be those jealous of your success, those that want to take your success, and those that want to ride the coattails of your success. Surround yourself with those that have that passion and that spirit of success and hard work is its own reward, and let those that stand IN your way and create obstacles to be the inspiration for opportunity. There will always be bitter and small people -- success is the greatest comeback.
always be professional, and remember, the people you meet going up, are the same people you meet coming down. know your friends, know your colleagues, and know the bitters. you can understand and learn from each.
rockstar out.
i'll be powersuiting tomorrow.
My mom is actually coming down for the emerging 30 presentation. that's cool, seeing that she has been so instrumental in making the corporate rockstar the corporate rockstar. s'all good and good to make mom proud. that's sort of the theme today. no matter what you're doing -- if it would be something that mom would be proud of, it's probably a good thing to do.
that can be tough in business, but if you have a good moral compass and work your butt off, you should be just fine. always remember, there will be those jealous of your success, those that want to take your success, and those that want to ride the coattails of your success. Surround yourself with those that have that passion and that spirit of success and hard work is its own reward, and let those that stand IN your way and create obstacles to be the inspiration for opportunity. There will always be bitter and small people -- success is the greatest comeback.
always be professional, and remember, the people you meet going up, are the same people you meet coming down. know your friends, know your colleagues, and know the bitters. you can understand and learn from each.
rockstar out.
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