I cannot more strongly express my sheer dismay at the City of Cincinnati, "branding" firm LPK, and Macy's for the new "logo" developed for the city. While the city did not actually spend the $75,000, it was underwritten by Macy's -- a business losing money, laying off employees and in general, having a hard time. $75,000 is the pay for several laid off retail employees. And for what?
A poorly designed logo.
Do the math. Our firm charges $100/hour for such work as logo design. It would take us 750 hours at that rate to come up with a logo. There are essentially 150 billable hours in a month. This means one person working on nothing but a logo spending FIVE MONTHS on it!! Five straight months!!! Or, five people doing nothing but a logo for an entire month. It's ridiculous.
We do on average 10 -- 20 logos a year for clients. The average cost of logo design and development is $5,000, and slightly higher if you include testing with a brand testing firm like AcuPOLL. This not includes the logo development/brand development, but also the incarnations of the brand identity and how it would likely be used.
Also, our firm provides work to organizations PRO BONO through our Operation: Outreach program. We developed the logo for the City of Newport Firefighters. The bill you ask? $0. We are also in the midst of creating the new brand identity (and logo) for Over the Rhine. Again, the bill you ask? $0.
Any firm in Cincinnati would have developed this for the city at no charge, if for nothing other than the PR associated with it. LPK should be ashamed and embarrassed by this and your firm should refund the dollars to the laid off employees of Macy's. And city officials, what the hell are thinking? Each of you knows fine firms in this city that would have gladly donated the work. Don't we have more important things to focus on in this city than a logo?
Our firm recently won Government Affairs Campaign of the Year and also Brand Identity of the Year (logo development) by the local Public Relations Society of America (PRSA). This was for the City of Newport Housing Authority, which we renamed Neighborhood Foundations. The cost of the ENTIRE YEARLONG PROGRAM was just over $50,000 -- which included logo development, all new marketing collateral (including printing), local and national publicity, testing, events and open houses, website development and advertising.
Clearly, such efforting shows me why the City of Cincinnati is having such budget problems. What a shame and what a great opportunity lost. There are good options out there.
Monday, June 15, 2009
Thursday, June 4, 2009
worst commercial ever
wow, why on earth would you do this to your brand.
http://www.youtube.com/watch?v=4jubP3t27IQ&eurl=http%3A%2F%2Fwww.facebook.com%2Fhome.php&feature=player_embedded
holy crap.
http://www.youtube.com/watch?v=4jubP3t27IQ&eurl=http%3A%2F%2Fwww.facebook.com%2Fhome.php&feature=player_embedded
holy crap.
Wednesday, May 13, 2009
Leadership Workshop
For Release
Media Contact: Laura Day
Eisen Marketing Group
laura@eisenmarketinggroup.com
859.291.4302
twitter://EMGMediaAccess
Top Cincinnati PR Firm Opens Registration for First Leadership Workshop
Eisen, PRAOA Slates Inaugural Leadership Seminar for June 1: Speaking
Cincinnati, OH – May 13, 2009 – There is little doubt that how leadership is perceived has a tremendous impact on not only the brand of an organization, but also the equity branding of the individual. This public perception is created – or destroyed – by such public relations activities as speeches, media interviews, and presentations. One of Cincinnati’s top public relations experts, Eisen Marketing Group president Rodger Roeser, will work with top area leaders through a new leadership series. On June 1, Roeser and his team of experts will teach and train registrants to be better, more dynamic and more motivating speakers.
Interested leaders can register online at www.EisenMarketingGroup.com or at www.PRAOA.com.
The three hour workshop will be held at the Eisen Marketing Group offices at 515 Monmouth Street in Newport, Kentucky. The fast paced, executive level programs are filled with practical exercises, speaking strategies and tips, and expert analysis and guidance that will make even the most timid of public speakers stronger and good speakers outstanding.
“No longer is the ability to be a powerful speaker optional for leaders or communications executives,” Roeser explained. “Giving concise interviews with the newspaper or local television outlet, motivating your staff, making your argument and closing sales are all part of being a good speaker and a good leader. The time to train is not when the camera is in your face or you have a shareholder presentation tomorrow. The time to train is now, then utilize ongoing exercises we provide that will ultimately create a powerful, confident speaker.”
Roeser, who is a regular speaker and lecturer throughout North America, works with organizations and leaders of all sizes, from politicians to Fortune 500 to entrepreneurs. The investment in the workshop is $300, which covers the event and all materials. Leadership workshops are held monthly. The July 1st event teaches social media best practices, including the use of such things as Twitter, Digg, Facebook and others. The complete seminar list is available at www.PRAOA.com.
###
About EMG
Eisen Marketing Group is the largest public relations firm in Greater Cincinnati. The award winning agency works with various organizations to assist them with their business and marketing communications activities, and provides expert counsel and implementation of these programs. More information can be accessed at www.EisenMarketingGroup.com or by calling 859.291.4302.
Media Contact: Laura Day
Eisen Marketing Group
laura@eisenmarketinggroup.com
859.291.4302
twitter://EMGMediaAccess
Top Cincinnati PR Firm Opens Registration for First Leadership Workshop
Eisen, PRAOA Slates Inaugural Leadership Seminar for June 1: Speaking
Cincinnati, OH – May 13, 2009 – There is little doubt that how leadership is perceived has a tremendous impact on not only the brand of an organization, but also the equity branding of the individual. This public perception is created – or destroyed – by such public relations activities as speeches, media interviews, and presentations. One of Cincinnati’s top public relations experts, Eisen Marketing Group president Rodger Roeser, will work with top area leaders through a new leadership series. On June 1, Roeser and his team of experts will teach and train registrants to be better, more dynamic and more motivating speakers.
Interested leaders can register online at www.EisenMarketingGroup.com or at www.PRAOA.com.
The three hour workshop will be held at the Eisen Marketing Group offices at 515 Monmouth Street in Newport, Kentucky. The fast paced, executive level programs are filled with practical exercises, speaking strategies and tips, and expert analysis and guidance that will make even the most timid of public speakers stronger and good speakers outstanding.
“No longer is the ability to be a powerful speaker optional for leaders or communications executives,” Roeser explained. “Giving concise interviews with the newspaper or local television outlet, motivating your staff, making your argument and closing sales are all part of being a good speaker and a good leader. The time to train is not when the camera is in your face or you have a shareholder presentation tomorrow. The time to train is now, then utilize ongoing exercises we provide that will ultimately create a powerful, confident speaker.”
Roeser, who is a regular speaker and lecturer throughout North America, works with organizations and leaders of all sizes, from politicians to Fortune 500 to entrepreneurs. The investment in the workshop is $300, which covers the event and all materials. Leadership workshops are held monthly. The July 1st event teaches social media best practices, including the use of such things as Twitter, Digg, Facebook and others. The complete seminar list is available at www.PRAOA.com.
###
About EMG
Eisen Marketing Group is the largest public relations firm in Greater Cincinnati. The award winning agency works with various organizations to assist them with their business and marketing communications activities, and provides expert counsel and implementation of these programs. More information can be accessed at www.EisenMarketingGroup.com or by calling 859.291.4302.
Friday, April 24, 2009
Sexist Ad Spotlight Award: Meijer
and yes, Meijer wins the Sexist Ad Award this week. Just heard their new radio spots where a group of women are standing in the kitchen laughing at men for gathering round the new grill -- keep the man outside as long as the woman can stay inside. Now, this is sexist no matter which way you look at. Men don't cook or clean or help out inside, OR, women should be inside "her place is in the home." Then, making fun of the guys who are just outside cooking on the grill and making dinner for the family.
Clearly, another work of art and brilliant copy by a woman who again try to sell product by slamming men. So, Meijer, you win the Sexist Ad Award of the Week. Men, I encourage you not to shop there. Clearly, Meijer thinks men are stupid, and don't help out around the house. Target, i think you'll sell men cleaning supplies, right?
Shame on you Meijer, and shame on your ad agency or advertising executives.
Clearly, another work of art and brilliant copy by a woman who again try to sell product by slamming men. So, Meijer, you win the Sexist Ad Award of the Week. Men, I encourage you not to shop there. Clearly, Meijer thinks men are stupid, and don't help out around the house. Target, i think you'll sell men cleaning supplies, right?
Shame on you Meijer, and shame on your ad agency or advertising executives.
Tuesday, April 7, 2009
the daffodil principal -- do something today.
Several times my daughter had telephoned to say, "Mother, you must come to see the daffodils before they are over." I wanted to go, but it was a two-hour drive from Laguna to Lake Arrowhead "I will come next Tuesday", I promised a little reluctantly on her third call.
Next Tuesday dawned cold and rainy. Still, I had promised, and reluctantly I drove there. When I finally walked into Carolyn's house I was welcomed by the joyful sounds of happy children. I delightedly hugged and greeted my grandchildren.
"Forget the daffodils, Carolyn! The road is invisible in these clouds and fog, and there is nothing in the world except you and these children that I want to see badly enough to drive another inch!"
My daughter smiled calmly and said, "We drive in this all the time, Mother." "Well, you won't get me back on the road until it clears, and then I'm heading for home!" I assured her.
"But first we're going to see the daffodils. It's just a few blocks," Carolyn said. "I'll drive. I'm used to this."
"Carolyn," I said sternly, "Please turn around." "It's all right, Mother, I promise. You will never forgive yourself if you miss this experience."
After about twenty minutes, we turned onto a small gravel road and I saw a small church. On the far side of the church, I saw a hand lettered sign with an arrow that read, " Daffodil Garden ." We got out of the car, each took a child's hand, and I followed Carolyn down the path. Then, as we turned a corner, I looked up and gasped. Before me lay the most glorious sight.
It looked as though someone had taken a great vat of gold and poured it over the mountain peak and its surrounding slopes. The flowers were planted in majestic, swirling patterns, great ribbons and swaths of deep orange, creamy white, lemon yellow, salmon pink, and saffron and butter yellow. Each different-colored variety was planted in large groups so that it swirled and flowed like its own river with its own unique hue. There were five acres of flowers.
"Who did this?" I asked Carolyn. "Just one woman," Carolyn answered. "She lives on the property. That's her home." Carolyn pointed to a well-kept A-frame house, small and modestly sitting in the midst of all that glory. We walked up to the house.
On the patio, we saw a poster. "Answers to the Questions I Know You Are Asking", was the headline. The first answer was a simple one. "50,000 bulbs," it read. The second answer was, "One at a time, by one woman. Two hands, two feet, and one brain." The third answer was, "Began in 1958."
For me, that moment was a life-changing experience. I thought of this woman whom I had never met, who, more than forty years before, had begun, one bulb at a time, to bring her vision of beauty and joy to an obscure mountaintop. Planting one bulb at a time, year after year, this unknown woman had forever changed the world in which she lived. One day at a time, she had created something of extraordinary magnificence, beauty, and inspiration. The principle her daffodil garden taught is one of the
greatest principles of celebration.
That is, learning to move toward our goals and desires one step at a time--often just one baby-step at time--and learning to love the doing, learning to use the accumulation of time. When we multiply tiny pieces of time with small increments of daily effort, we too will find we can accomplish magnificent things. We can change the world ....
"It makes me sad in a way," I admitted to Carolyn. "What might I have accomplished if I had thought of a wonderful goal thirty-five or forty years ago and had worked away at it 'one bulb at a time' through all those years? Just think what I might have been able to achieve!"
My daughter summed up the message of the day in her usual direct way. "Start tomorrow," she said.
She was right. It's so pointless to think of the lost hours of yesterdays. The way to make learning a lesson of celebration instead of a cause for regret is to only ask, "How can I put this to use today?"
Use the Daffodil Principle. Stop waiting.....
Until your car or home is paid off
Until you get a new car or home
Until your kids leave the house
Until you go back to school
Until you finish school
Until you clean the house
Until you organize the garage
Until you clean off your desk
Until you lose 10 lbs.
Until you gain 10 lbs.
Until you get married
Until you get a divorce
Until you have kids
Until the kids go to school
Until you retire
Until summer
Until spring
Until winter
Until fall
Until you die...
There is no better time than right now to be happy..
Happiness is a journey, not a destination.
So work like you don't need money.
Love like you've never been hurt, and, Dance like no one's watching.
If you want to brighten someone's day, pass this on to someone special.
I just did!
Wishing you a beautiful, daffodil day!
Don't be afraid that your life will end, be afraid that it will never begin.
~anonymous
Next Tuesday dawned cold and rainy. Still, I had promised, and reluctantly I drove there. When I finally walked into Carolyn's house I was welcomed by the joyful sounds of happy children. I delightedly hugged and greeted my grandchildren.
"Forget the daffodils, Carolyn! The road is invisible in these clouds and fog, and there is nothing in the world except you and these children that I want to see badly enough to drive another inch!"
My daughter smiled calmly and said, "We drive in this all the time, Mother." "Well, you won't get me back on the road until it clears, and then I'm heading for home!" I assured her.
"But first we're going to see the daffodils. It's just a few blocks," Carolyn said. "I'll drive. I'm used to this."
"Carolyn," I said sternly, "Please turn around." "It's all right, Mother, I promise. You will never forgive yourself if you miss this experience."
After about twenty minutes, we turned onto a small gravel road and I saw a small church. On the far side of the church, I saw a hand lettered sign with an arrow that read, " Daffodil Garden ." We got out of the car, each took a child's hand, and I followed Carolyn down the path. Then, as we turned a corner, I looked up and gasped. Before me lay the most glorious sight.
It looked as though someone had taken a great vat of gold and poured it over the mountain peak and its surrounding slopes. The flowers were planted in majestic, swirling patterns, great ribbons and swaths of deep orange, creamy white, lemon yellow, salmon pink, and saffron and butter yellow. Each different-colored variety was planted in large groups so that it swirled and flowed like its own river with its own unique hue. There were five acres of flowers.
"Who did this?" I asked Carolyn. "Just one woman," Carolyn answered. "She lives on the property. That's her home." Carolyn pointed to a well-kept A-frame house, small and modestly sitting in the midst of all that glory. We walked up to the house.
On the patio, we saw a poster. "Answers to the Questions I Know You Are Asking", was the headline. The first answer was a simple one. "50,000 bulbs," it read. The second answer was, "One at a time, by one woman. Two hands, two feet, and one brain." The third answer was, "Began in 1958."
For me, that moment was a life-changing experience. I thought of this woman whom I had never met, who, more than forty years before, had begun, one bulb at a time, to bring her vision of beauty and joy to an obscure mountaintop. Planting one bulb at a time, year after year, this unknown woman had forever changed the world in which she lived. One day at a time, she had created something of extraordinary magnificence, beauty, and inspiration. The principle her daffodil garden taught is one of the
greatest principles of celebration.
That is, learning to move toward our goals and desires one step at a time--often just one baby-step at time--and learning to love the doing, learning to use the accumulation of time. When we multiply tiny pieces of time with small increments of daily effort, we too will find we can accomplish magnificent things. We can change the world ....
"It makes me sad in a way," I admitted to Carolyn. "What might I have accomplished if I had thought of a wonderful goal thirty-five or forty years ago and had worked away at it 'one bulb at a time' through all those years? Just think what I might have been able to achieve!"
My daughter summed up the message of the day in her usual direct way. "Start tomorrow," she said.
She was right. It's so pointless to think of the lost hours of yesterdays. The way to make learning a lesson of celebration instead of a cause for regret is to only ask, "How can I put this to use today?"
Use the Daffodil Principle. Stop waiting.....
Until your car or home is paid off
Until you get a new car or home
Until your kids leave the house
Until you go back to school
Until you finish school
Until you clean the house
Until you organize the garage
Until you clean off your desk
Until you lose 10 lbs.
Until you gain 10 lbs.
Until you get married
Until you get a divorce
Until you have kids
Until the kids go to school
Until you retire
Until summer
Until spring
Until winter
Until fall
Until you die...
There is no better time than right now to be happy..
Happiness is a journey, not a destination.
So work like you don't need money.
Love like you've never been hurt, and, Dance like no one's watching.
If you want to brighten someone's day, pass this on to someone special.
I just did!
Wishing you a beautiful, daffodil day!
Don't be afraid that your life will end, be afraid that it will never begin.
~anonymous
Wednesday, March 18, 2009
Why Oh Why Do Clients Hire Ad Agencies When They Need a PR Firm?
i don't get it? honestly...
you don't go to a sushi restaurant when you want a great burger, do you? You don't hire a plumber when you need your roof done? Do you go to heart surgeon to check your colon?????
Let me make this clear: Ad Agency executives have claimed "the integrated card" for long enough. It's not integrated. Let me explain how this works at an Ad Agency. they may have a couple/a few "pr people" one typically very junior and one probably leading the department. they did so for another revenue stream, instead of advising the client that "they don't do that," or "that's not their core strength." Advertising agencies are very good at what they do -- creative, media, lots of meetings, big invoices and even bigger egos. The problem is, they apply the same methodologies in advertising to PR -- which is flat out wrong. They are not the same.
The smart ad agencies contract WITH a PR firm to deliver the best of the best for a client, or simply share a good pr firm for the client to choose. Ad agencies, or so called "Integrated Marketing Firms" DO NOT have the knowledge, methodologies or expertise of a PR firm. period. they likely don't have the software, the tools, nor the experience. An ad agency HIRING a pr person doesn't make them a PR firm. Usually, the ad agency gives the "leftovers" to the PR person/"team."
Be smarter in your choice.
Is EMG the BEST pr firm, no. But we're damn good at what we do, as are other good PR firms across the country. In Cincinnati, while of course EMG is the best choice;-), there are some great PR firms -- Jill McBride, Wordworth, Vehr and others. Choose wisely. Sometimes, the best advertising and marketing strategy can come from a PR firm because they understand the best and most cost effective ways to relate to your publics. all marketing programs should start from a PR perspective, rather than that being relegated to leftovers.
the public perception of your brand is far too important to place at the feet of an ad agency. Use them, they're great -- for creative and media buys. Leave PR to the professionals.
you don't go to a sushi restaurant when you want a great burger, do you? You don't hire a plumber when you need your roof done? Do you go to heart surgeon to check your colon?????
Let me make this clear: Ad Agency executives have claimed "the integrated card" for long enough. It's not integrated. Let me explain how this works at an Ad Agency. they may have a couple/a few "pr people" one typically very junior and one probably leading the department. they did so for another revenue stream, instead of advising the client that "they don't do that," or "that's not their core strength." Advertising agencies are very good at what they do -- creative, media, lots of meetings, big invoices and even bigger egos. The problem is, they apply the same methodologies in advertising to PR -- which is flat out wrong. They are not the same.
The smart ad agencies contract WITH a PR firm to deliver the best of the best for a client, or simply share a good pr firm for the client to choose. Ad agencies, or so called "Integrated Marketing Firms" DO NOT have the knowledge, methodologies or expertise of a PR firm. period. they likely don't have the software, the tools, nor the experience. An ad agency HIRING a pr person doesn't make them a PR firm. Usually, the ad agency gives the "leftovers" to the PR person/"team."
Be smarter in your choice.
Is EMG the BEST pr firm, no. But we're damn good at what we do, as are other good PR firms across the country. In Cincinnati, while of course EMG is the best choice;-), there are some great PR firms -- Jill McBride, Wordworth, Vehr and others. Choose wisely. Sometimes, the best advertising and marketing strategy can come from a PR firm because they understand the best and most cost effective ways to relate to your publics. all marketing programs should start from a PR perspective, rather than that being relegated to leftovers.
the public perception of your brand is far too important to place at the feet of an ad agency. Use them, they're great -- for creative and media buys. Leave PR to the professionals.
Friday, March 6, 2009
Public Relations Agency Owners Association
Public Relations Agency Owners Association Founded
Former Cincinnati PRSA Chapter President, Cincinnati Public Relations Firm President Founds PRAOA
Newport, KY – March 7, 2009 – Eisen Marketing Group president Rodger Roeser, APR, has founded the Public Relations Agency Owners Association (PRAOA) in an effort to galvanize and give a collective voice to agency leaders across the country. Roeser, who is the host of the successful online radio show That Marketing Show and president of Greater Cincinnati’s largest public relations firm, says that the development of the PRAOA was in response to hundreds of agency leaders who have indicated that their voices are not being heard nor challenges being addressed by current professional organizations.
The new association is open to anyone, but encourages agency owners from small and large firms alike to get involved and join. There is no fee to join the PRAOA, which can be accessed via LinkedIn and at www.ThatMarketingShow.com. The association is designed to share best practice ideas and concepts with which agency leaders are constantly faced, and open discussions designed to address many of the unique challenges of firm owners.
“PRSA is a wonderful organization that I have dedicated nearly half of my career to and will continue to do so, however, much of the membership is rather young and not at a senior level facing ownership challenges and issues,” Roeser shared. “I don’t need to learn how to pitch the media, we owners need to understand and address key business issues and proactively confront those strategically for the growth and health of our firms and our clientele.”
Roeser indicated that the radio show will begin featuring PRAOA members addressing key topics and issues, and encourages agency owners to join in and share commentary via the LinkedIn section and suggest guest topics for That Marketing Show. A number of key advice and opportunity items for membership are forthcoming, Roeser added.
About EMG
Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at www.BestCincinnatiPRFirm.com.
About Rodger Roeser
Roeser is the president of Eisen Marketing Group and the founder of the Public Relations Agency Owners Association. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and is the founder of the organization’s successful Blacksmith Awards program. He is a board member of the Newport Business Association and a member of the professional development committee of Legacy. A multiple award winning public relations expert, his firm is a designated Emerging 30 Business as one of the fastest growing businesses in Northern Kentucky. Roeser is currently the host and founder of national online radio show “That Marketing Show,” and local online television news magazine “Business Focus.” Roeser is an award winning print and broadcast journalist and former newspaper editor and television and radio news anchor. Roeser sits on numerous boards and philanthropic organizations, and donates his time and services to a host of worthwhile causes.
Former Cincinnati PRSA Chapter President, Cincinnati Public Relations Firm President Founds PRAOA
Newport, KY – March 7, 2009 – Eisen Marketing Group president Rodger Roeser, APR, has founded the Public Relations Agency Owners Association (PRAOA) in an effort to galvanize and give a collective voice to agency leaders across the country. Roeser, who is the host of the successful online radio show That Marketing Show and president of Greater Cincinnati’s largest public relations firm, says that the development of the PRAOA was in response to hundreds of agency leaders who have indicated that their voices are not being heard nor challenges being addressed by current professional organizations.
The new association is open to anyone, but encourages agency owners from small and large firms alike to get involved and join. There is no fee to join the PRAOA, which can be accessed via LinkedIn and at www.ThatMarketingShow.com. The association is designed to share best practice ideas and concepts with which agency leaders are constantly faced, and open discussions designed to address many of the unique challenges of firm owners.
“PRSA is a wonderful organization that I have dedicated nearly half of my career to and will continue to do so, however, much of the membership is rather young and not at a senior level facing ownership challenges and issues,” Roeser shared. “I don’t need to learn how to pitch the media, we owners need to understand and address key business issues and proactively confront those strategically for the growth and health of our firms and our clientele.”
Roeser indicated that the radio show will begin featuring PRAOA members addressing key topics and issues, and encourages agency owners to join in and share commentary via the LinkedIn section and suggest guest topics for That Marketing Show. A number of key advice and opportunity items for membership are forthcoming, Roeser added.
About EMG
Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at www.BestCincinnatiPRFirm.com.
About Rodger Roeser
Roeser is the president of Eisen Marketing Group and the founder of the Public Relations Agency Owners Association. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and is the founder of the organization’s successful Blacksmith Awards program. He is a board member of the Newport Business Association and a member of the professional development committee of Legacy. A multiple award winning public relations expert, his firm is a designated Emerging 30 Business as one of the fastest growing businesses in Northern Kentucky. Roeser is currently the host and founder of national online radio show “That Marketing Show,” and local online television news magazine “Business Focus.” Roeser is an award winning print and broadcast journalist and former newspaper editor and television and radio news anchor. Roeser sits on numerous boards and philanthropic organizations, and donates his time and services to a host of worthwhile causes.
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