or at least the playoffs. the conventions are here!!! and yes, I'm a political nerd and love following this stuff. the DNC kicked off last night, and again, i make no secret that I am a proud CONSERVATIVE (ie: i am NOT a republican), and believe that having at least two strong parties and candidates is a good thing.
YOWZA. what a bunch of clowns in a circus. Again, and I have to stress this, I write speeches for a living. I am paid ridiculous amounts of money to develop communications strategies and image and write speeches and such a so forth, so i encourage everyone watching this stuff to realize that people like me are writing this nonsense. Which, is mostly what it has been so far. Nobody is really saying much of anything, but if you listen closely, a couple things are loud and clear:
The government will solve all your problems
If we tax people enough the government will solve all your problems
More government will solve all your problems
Rich people and anyone with a job are evil, and you should get their money.
i am honestly TERRIFIED at the socialistic agenda being put forth. it scares the daylights out of me. But, listen with a keen ear and let me know what you hear.
Tuesday, August 26, 2008
Wednesday, August 20, 2008
I love being called a Marketing Guru -- so true, so true
Planned Parenthood of Southwest Ohio wants the public to know they're about more than abortions, so they've launched an advertising campaign called the "A-Word."
Advertisement
The real "A-words" are abstinence, access, affordability and advocacy, according to the campaign that is designed to educate the public about Planned Parenthood's services and encourage discussion about sexual and reproductive health.
"When people hear the 'A-word,' they automatically think of abortion, but we're more than that," said Becki Brenner, CEO of Planned Parenthood Southwest Ohio Region. "By educating people about the services we provide and the importance of prevention, we can prevent the 'A-word' from standing for abortion.
"If the public works with me, that 'A-word' will be less and less needed," she said.
The campaign comes as a high-profile lawsuit that accuses the agency of giving abortions to minors without parental consent is in Hamilton County Common Pleas Court, and U.S. Rep. Steve Chabot, R-Westwood, is pushing to stop the agency from moving its Green Township clinic near several Westside schools.
"This gives me the opportunity to get out there and tell the truth," Brenner said.
Paula Westwood, executive director of Right to Life of Greater Cincinnati, called the ads misleading.
"Unless people are aware of everything going on with Planned Parenthood, they will not know Planned Parenthood actually encourages sexual activity through their promotion of what they call a 'comprehensive sex-education program,' " Westwood said.
She thinks the ads are part of a nationwide trend by the agency to improve its image and are being released here now in part to counteract her group's Web site, protectcincinnati.org, which is a voice for those opposed to the Green Township clinic's move to West Price Hill.
"It looks like they hired marketing gurus to put a better face on," she said.
The campaign, launched two weeks ago at a cost of more than $10,000, is appearing in The Enquirer and other Enquirer publications such as Hometown and CinWeekly over the next six weeks, though Brenner hopes to expand to television and radio.
When Brenner came to Cincinnati as Planned Parenthood's CEO two years ago, she found the community had a negative perception of the agency.
It had been firebombed in the 1980s, and protests outside their Mount Auburn clinic drew attention.
"We really needed to articulate who we are and what we do," Brenner said.
For instance, the agency offers cancer screenings, education about teen pregnancy and sexually transmitted infections and prenatal care, Brenner said.
Abortions are just 2 percent of their work, she said.
The ads provide information about the services offered at Planned Parenthood's 10 clinics and direct people to the Web site www.theawordohio.com. They also show Brenner's picture and encourage readers to e-mail her.
There have just been a handful of e-mails so far.
"Some people I will not be able to move, but there is a core group of people in our community who need to understand that Planned Parenthood's primary focus is prevention," Brenner said.
Advertisement
The real "A-words" are abstinence, access, affordability and advocacy, according to the campaign that is designed to educate the public about Planned Parenthood's services and encourage discussion about sexual and reproductive health.
"When people hear the 'A-word,' they automatically think of abortion, but we're more than that," said Becki Brenner, CEO of Planned Parenthood Southwest Ohio Region. "By educating people about the services we provide and the importance of prevention, we can prevent the 'A-word' from standing for abortion.
"If the public works with me, that 'A-word' will be less and less needed," she said.
The campaign comes as a high-profile lawsuit that accuses the agency of giving abortions to minors without parental consent is in Hamilton County Common Pleas Court, and U.S. Rep. Steve Chabot, R-Westwood, is pushing to stop the agency from moving its Green Township clinic near several Westside schools.
"This gives me the opportunity to get out there and tell the truth," Brenner said.
Paula Westwood, executive director of Right to Life of Greater Cincinnati, called the ads misleading.
"Unless people are aware of everything going on with Planned Parenthood, they will not know Planned Parenthood actually encourages sexual activity through their promotion of what they call a 'comprehensive sex-education program,' " Westwood said.
She thinks the ads are part of a nationwide trend by the agency to improve its image and are being released here now in part to counteract her group's Web site, protectcincinnati.org, which is a voice for those opposed to the Green Township clinic's move to West Price Hill.
"It looks like they hired marketing gurus to put a better face on," she said.
The campaign, launched two weeks ago at a cost of more than $10,000, is appearing in The Enquirer and other Enquirer publications such as Hometown and CinWeekly over the next six weeks, though Brenner hopes to expand to television and radio.
When Brenner came to Cincinnati as Planned Parenthood's CEO two years ago, she found the community had a negative perception of the agency.
It had been firebombed in the 1980s, and protests outside their Mount Auburn clinic drew attention.
"We really needed to articulate who we are and what we do," Brenner said.
For instance, the agency offers cancer screenings, education about teen pregnancy and sexually transmitted infections and prenatal care, Brenner said.
Abortions are just 2 percent of their work, she said.
The ads provide information about the services offered at Planned Parenthood's 10 clinics and direct people to the Web site www.theawordohio.com. They also show Brenner's picture and encourage readers to e-mail her.
There have just been a handful of e-mails so far.
"Some people I will not be able to move, but there is a core group of people in our community who need to understand that Planned Parenthood's primary focus is prevention," Brenner said.
I wish this were a little more true
a fun analogy, close -- but the repubs still have a long way to go in my book to get back to their conservative roots. gang, government is the problem not the solution. less government, more personal responsibility. anyway, a funny story....
I was talking to a friend of mine's little girl, and she said she wanted
to be President some day. Both of her parents, liberal Democrats,
were standing there, so I asked her, 'If you were President what
would be the first thing you would do?'
She replied, 'I'd give food and houses to all the homeless people.'
'Wow - what a worthy goal!' I told her, 'You don't have to wait
until you're President to do that. You can come over to my house
and mow, pull weeds, and sweep my yard, and I'll pay you $50.
Then, I'll take you over to the grocery store where the homeless
guy hangs out, and you can give him the $50 to use toward
food or a new house.'
She thought that over for a few moments because she's only 6.
And while her Mom glared at me, she looked me straight in the
eye and asked, 'Why doesn't the homeless guy come over and
do the work, and you can just pay him the $50?'
And I said, 'Welcome to the Republican Party.'
Her folks still aren't talking to me.
I was talking to a friend of mine's little girl, and she said she wanted
to be President some day. Both of her parents, liberal Democrats,
were standing there, so I asked her, 'If you were President what
would be the first thing you would do?'
She replied, 'I'd give food and houses to all the homeless people.'
'Wow - what a worthy goal!' I told her, 'You don't have to wait
until you're President to do that. You can come over to my house
and mow, pull weeds, and sweep my yard, and I'll pay you $50.
Then, I'll take you over to the grocery store where the homeless
guy hangs out, and you can give him the $50 to use toward
food or a new house.'
She thought that over for a few moments because she's only 6.
And while her Mom glared at me, she looked me straight in the
eye and asked, 'Why doesn't the homeless guy come over and
do the work, and you can just pay him the $50?'
And I said, 'Welcome to the Republican Party.'
Her folks still aren't talking to me.
Friday, August 15, 2008
Mercy, Mercy Me
For Immediate Release
Media Contact: Rodger Roeser, President
Eisen Management Group
859.291.4302
RRoeser@EisenManagementGroup.com
Eisen Bucks Industry Trends, Continues Significant Business Growth
Cincinnati’s Mercy Montessori Marks 20th New Client Naming EMG AOR in 2008
Newport, KY – August 18, 2008 – Greater Cincinnati integrated public relations and marketing consultancy firm Eisen Management Group has been named agency of record (AOR) for Mercy Montessori. Founded in 1969, Mercy Montessori was the first and is the oldest combined preschool, elementary, and Junior High Montessori school in the Greater Cincinnati area. The school hired EMG to develop and implement a new communications program and advocacy initiative designed to raise the profile of the school, its students and staff, and to assist in gearing up for a 40th Anniversary Fundraising Campaign. The 40th Anniversary will be celebrated in 2009.
According to EMG president Rodger Roeser, the campaign is designed to share many of the accomplishments of the pre-kindergarten through eighth grade students, many of whom have consistently won top honors in state and national academic and service competitions. In addition, as the regions first Montessori school, Mercy Montessori leadership will be positioned to discuss educational initiatives and provide expert insight, context and comment.
“This group has not sought widespread recognition for its many successes – it may be the best school you’ve never heard of,” Roeser says. “Graduates of Mercy Montessori have a stellar record of achievement and success, and the work both the students and the staff perform is humbling and inspirational, and we are honored to have been selected to share this positive message.”
Mercy Montessori principal Patty Normile says that Eisen was selected because of its track record of excellence in positioning business and education leaders as experts in their industry. “Mercy Montessori is genuinely a wonderful school and one of the very best private schools of any kind,” Normile says. “We have such a chain of successes and we believe that it’s valuable for our school and our parents to share these stories of inspiration. The EMG team was incredibly enthusiastic, and their expertise in public relations is well known.”
About Mercy Montessori
Since 1969, Mercy Montessori School has followed the principles of education developed by Dr. Maria Montessori, whose “whole child” approach seeks to educate in an environment that supports each child’s individual development. Mercy Montessori was the first and is the oldest Montessori school in Greater Cincinnati, and educates children from pre-kindergarten through eighth grade, drawing more than 250 students from 25 ZIP Codes throughout the region. Children are encouraged and supported in their academic, spiritual, emotional and physical growth. More information can be accessed at www.mercymontessori.org.
About EMG
Eisen Management Group is a fully integrated public relations and marketing firm, providing strategic communications and marketing counsel, implementation and brand development. The firm specializes in creating growth opportunities for small to medium sized businesses, governmental and public affairs organizations, professional services, restaurant, retail and CPG. The firm also offers a full suite of in house graphic design, audio design and podcasting. Expert team, with guaranteed best agency rates in a fully integrated, responsive environment. More information can be accessed at www.BestCincinnatiPRFirm.com or by calling 859.291.4302.
Media Contact: Rodger Roeser, President
Eisen Management Group
859.291.4302
RRoeser@EisenManagementGroup.com
Eisen Bucks Industry Trends, Continues Significant Business Growth
Cincinnati’s Mercy Montessori Marks 20th New Client Naming EMG AOR in 2008
Newport, KY – August 18, 2008 – Greater Cincinnati integrated public relations and marketing consultancy firm Eisen Management Group has been named agency of record (AOR) for Mercy Montessori. Founded in 1969, Mercy Montessori was the first and is the oldest combined preschool, elementary, and Junior High Montessori school in the Greater Cincinnati area. The school hired EMG to develop and implement a new communications program and advocacy initiative designed to raise the profile of the school, its students and staff, and to assist in gearing up for a 40th Anniversary Fundraising Campaign. The 40th Anniversary will be celebrated in 2009.
According to EMG president Rodger Roeser, the campaign is designed to share many of the accomplishments of the pre-kindergarten through eighth grade students, many of whom have consistently won top honors in state and national academic and service competitions. In addition, as the regions first Montessori school, Mercy Montessori leadership will be positioned to discuss educational initiatives and provide expert insight, context and comment.
“This group has not sought widespread recognition for its many successes – it may be the best school you’ve never heard of,” Roeser says. “Graduates of Mercy Montessori have a stellar record of achievement and success, and the work both the students and the staff perform is humbling and inspirational, and we are honored to have been selected to share this positive message.”
Mercy Montessori principal Patty Normile says that Eisen was selected because of its track record of excellence in positioning business and education leaders as experts in their industry. “Mercy Montessori is genuinely a wonderful school and one of the very best private schools of any kind,” Normile says. “We have such a chain of successes and we believe that it’s valuable for our school and our parents to share these stories of inspiration. The EMG team was incredibly enthusiastic, and their expertise in public relations is well known.”
About Mercy Montessori
Since 1969, Mercy Montessori School has followed the principles of education developed by Dr. Maria Montessori, whose “whole child” approach seeks to educate in an environment that supports each child’s individual development. Mercy Montessori was the first and is the oldest Montessori school in Greater Cincinnati, and educates children from pre-kindergarten through eighth grade, drawing more than 250 students from 25 ZIP Codes throughout the region. Children are encouraged and supported in their academic, spiritual, emotional and physical growth. More information can be accessed at www.mercymontessori.org.
About EMG
Eisen Management Group is a fully integrated public relations and marketing firm, providing strategic communications and marketing counsel, implementation and brand development. The firm specializes in creating growth opportunities for small to medium sized businesses, governmental and public affairs organizations, professional services, restaurant, retail and CPG. The firm also offers a full suite of in house graphic design, audio design and podcasting. Expert team, with guaranteed best agency rates in a fully integrated, responsive environment. More information can be accessed at www.BestCincinnatiPRFirm.com or by calling 859.291.4302.
Monday, August 11, 2008
EMG In the News: Not a Bad News Day for the Good Guys
PackageDesign Magazine:
Eisen Makes New Cold Sore Ointment
Look and Sound Sexy for Dr. Krane's
By Larry Jaffee
When you think cold sore medicine, you usually don't think sexy. When women are in need of a remedy, however, their vanity gene kicks in. They don't necessarily want to call attention to the fact that they're using something to deal with their contagious facial blemish.
Canadian bioscience company Taiga Bioactives Inc., headquartered in Calgary, Alberta, needed a way to make its first branded product line, Dr. Krane's KoolLips, to sound and look sexy. KoolLips is a topical ointment for treatment of cold sores that breaks away from the clinical presentation of its competitors.
Read More: http://www.packagedesignmag.com/issues/2008.07/spot.health.shtml
and, the Cincinnati Enquirer
Look Who's Talking
Marketing Show's Webcast fans growing rapidly
Comments Post a Comment • Recommend • Print Print • Email Email • Click To Listen Click To Listen • Type Size: A A
About a year ago, the only people clicking onto Eisenmanagementgroup.com to hear founder Rodger Roeser's Webcast interviews with marketing, branding and public relations experts were friends and family. As "That Marketing Show" enters its third season, listenership is about 20,000. Another 40,000 people have asked to be alerted by e-mail when the next show airs, he said. Roeser, who plans to create a video Webcast on similar topics, is prepping for the next series of online audio shows to begin Sept. 15.
Read More: http://news.cincinnati.com/apps/pbcs.dll/article?AID=/20080810/BIZ01/808100341
anyway, nice to be recognized.
Eisen Makes New Cold Sore Ointment
Look and Sound Sexy for Dr. Krane's
By Larry Jaffee
When you think cold sore medicine, you usually don't think sexy. When women are in need of a remedy, however, their vanity gene kicks in. They don't necessarily want to call attention to the fact that they're using something to deal with their contagious facial blemish.
Canadian bioscience company Taiga Bioactives Inc., headquartered in Calgary, Alberta, needed a way to make its first branded product line, Dr. Krane's KoolLips, to sound and look sexy. KoolLips is a topical ointment for treatment of cold sores that breaks away from the clinical presentation of its competitors.
Read More: http://www.packagedesignmag.com/issues/2008.07/spot.health.shtml
and, the Cincinnati Enquirer
Look Who's Talking
Marketing Show's Webcast fans growing rapidly
Comments Post a Comment • Recommend • Print Print • Email Email • Click To Listen Click To Listen • Type Size: A A
About a year ago, the only people clicking onto Eisenmanagementgroup.com to hear founder Rodger Roeser's Webcast interviews with marketing, branding and public relations experts were friends and family. As "That Marketing Show" enters its third season, listenership is about 20,000. Another 40,000 people have asked to be alerted by e-mail when the next show airs, he said. Roeser, who plans to create a video Webcast on similar topics, is prepping for the next series of online audio shows to begin Sept. 15.
Read More: http://news.cincinnati.com/apps/pbcs.dll/article?AID=/20080810/BIZ01/808100341
anyway, nice to be recognized.
Tuesday, August 5, 2008
Press Conference for the Firefighters
Did a press conference for the unveiling of the Newport Firefighters logo. Did it at the Peace Bell in Newport. Tx to the Enquirer, Community Press, Fox19, 5, 12, and 9 for being there -- hmmm, which local paper is missing....again. ugh, can't figure the courier out. oh well, some great coverage for a great cause.
the press conference can also be seen at www.iaff45.org. Here's the clip. Tx Scott.
http://news.cincinnati.com/apps/pbcs.dll/article?AID=/20080805/NEWS0103/808050410/0/NEWS01
NEWPORT - The Newport firefighters union has a new logo and Web site in an effort to become more visible in the community.
The International Association of Firefighters Local 45 unveiled the new look Monday in front of the World Peace Bell at Fourth and York streets.
The union wants to better publicize its charitable works. Not many people know of the scholarships, fund drives and sponsorship of sporting leagues, said Mike Volz, treasurer of Local 45.
"We don't always have a lot of people respond to these things," Volz said. "This is to let them know what is available to them."
The firefighters will use the new Web site, www.iaff45.org, launched Monday, to publicize events, he said.
Newport firefighters have events throughout the year. At the Aug. 11 City Commission meeting, the firefighters will present a $10,000 check to the families of the two Colerain firefighters killed in an April fire. The firefighters raised the money from a golf tournament in June.
Each Christmas Eve, the union brings Santa and a bag of gifts to needy families.
Local 45 also gives $1,000 scholarships each year to students at Newport and Newport Central Catholic high schools.
Sports in the region get a boost from the union, which purchases the trophies for the annual "bell match" football game between Newport and Newport Central Catholic. Several softball teams in the "ponytail softball" league are sponsored by the Fire Department.
Firefighters show pride in their service to the community with their new symbol.
"That will allow the resident to know that the guys on the Newport Firefighters Local 45 are the guys doing this," said Greg Wuestefeld, Local 45 vice president.
The logo, designed by marketing firm Eisen Management, incorporates red, orange and silver to symbolize passion, awareness and resolve, Volz said
the press conference can also be seen at www.iaff45.org. Here's the clip. Tx Scott.
http://news.cincinnati.com/apps/pbcs.dll/article?AID=/20080805/NEWS0103/808050410/0/NEWS01
NEWPORT - The Newport firefighters union has a new logo and Web site in an effort to become more visible in the community.
The International Association of Firefighters Local 45 unveiled the new look Monday in front of the World Peace Bell at Fourth and York streets.
The union wants to better publicize its charitable works. Not many people know of the scholarships, fund drives and sponsorship of sporting leagues, said Mike Volz, treasurer of Local 45.
"We don't always have a lot of people respond to these things," Volz said. "This is to let them know what is available to them."
The firefighters will use the new Web site, www.iaff45.org, launched Monday, to publicize events, he said.
Newport firefighters have events throughout the year. At the Aug. 11 City Commission meeting, the firefighters will present a $10,000 check to the families of the two Colerain firefighters killed in an April fire. The firefighters raised the money from a golf tournament in June.
Each Christmas Eve, the union brings Santa and a bag of gifts to needy families.
Local 45 also gives $1,000 scholarships each year to students at Newport and Newport Central Catholic high schools.
Sports in the region get a boost from the union, which purchases the trophies for the annual "bell match" football game between Newport and Newport Central Catholic. Several softball teams in the "ponytail softball" league are sponsored by the Fire Department.
Firefighters show pride in their service to the community with their new symbol.
"That will allow the resident to know that the guys on the Newport Firefighters Local 45 are the guys doing this," said Greg Wuestefeld, Local 45 vice president.
The logo, designed by marketing firm Eisen Management, incorporates red, orange and silver to symbolize passion, awareness and resolve, Volz said
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