bad pr guy! ugh, my blog has gotten away from me. very busy right now, we're getting ready to do our photo shoot for the American Joe online catalog, which is a fun and rewarding project, but exceptionally labor intensive and time consuming. it was a trip just coordinating the models, but we pulled it off and are using cincinnati based models (for a Texas company). shhh. Anyway, this little old cincinnati pr firm is getting set to officially launch our Cleveland office. We have two employees up there and we're hoping to secure some fresh clientele in the great city...I'm heading up in a few weeks to visit some friends and colleagues.
great show this week on TMS -- mark sneider from RSW will be joining us. Also, wanted to know if anyone has heard of DirectoryM. I signed up, more curious than anything, but not exactly sure what to do with it, or how it works exactly -- so, best to try it out on myself before encouraging any clients to give it a whirl. but, if it works as advertised (no snickers there, please) it could be a nifty program.
anyway, this corporate rockstar has a confession -- one of his former colleagues and co workers is coming back...
Wednesday, June 27, 2007
Thursday, June 14, 2007
American Joe Launches Today
hey, it's flag day (my birthday is tomorrow, celebrating yet another anniversary of my 21st birthday. But, hey...here's the info on American Joe. For everyone interested and for those that care about Made in America.
That said, I watched 'lil Bush today (tivo) and I have to say how appauled I was at that program. Not that I'm a prude or an evil right wing conservative who blindly adores our president, but I was stunned at the drug references, the fact that it appears joining and serving in the U.S. Army is for dummies, and a host of just awful (and not funny) references that appear almost apologetic for being capitalist, for being American, and for serving your country. When did those things become a bad thing -- when did working hard, earning a living and creating wealth and jobs (capitalism) become bad? It's a core principal of who we are. The alternative is communism and socialism, and I continue to fear that we move closer and closer to that path with those uneducated masses believing that those that work hard and earn a paycheck owe them something. It's sad, it's absurd. Anyway, I'll get off my soapbox.
Did an interview with Footwear Magazine today talking about marketing and community relations activities for Nike, Reebock, and retail outlets that sell shoes. Interesting interview, and a lot of fun. Well, the brand launch for American Joe was today -- we somehow pulled that off in the midst of the massive brand launch of Botaneco and the reBrand for Alt Benefits. Yowza...
Buy American!
NEWS RELEASE: Fashion & Apparel: Texas Apparel Company Unveils All American Brand
All American Apparel Company Unveils New Brand Identity, Essence
The ‘American Joe’ Brand, Patriotic and 100 Percent Made in America
Cincinnati, OH – June 14, 2007 – Clothes that feel good to wear that buyers can also feel good about – that’s what the American Joe brand offers to consumers. American Joe, an apparel company that provides 100 percent American made, manufactured and processed clothing, is taking a familiar yet newly resonating message to the public – it’s better to buy American. And, in honor of Flag Day, American Joe today unfurls its new brand identity and essence as part of its new “Check the Tag” Campaign.
The brand was developed by Cincinnati based branded communications firm Eisen Management Group. EMG president Rodger Roeser, also the host of nationally syndicated internet radio show “That Marketing Show,” says that the American Joe brand reaches out to a full spectrum of individuals that care about the highest quality, and are proud to sport an all American look and line of clothing.
“There is a hero in all of us, and the American Joe brand is about capturing that feeling and essence of being a hero in our everyday lives,” Roeser says. “You don’t have to wear a cape to be a hero, you just have to be someone with strength of conviction and have the willingness to do the right thing in making a positive difference. The story of the real American Joe is an amazing adventure in guts, pride and courage, and we’re happy to carry on that tradition and legend.”
Roeser says the message is strong and for everyone seeking to make a statement that ‘American matters,’ and American Joe gives an unabashedly patriotic, in your face, and stylish outlet to do so. American Joe general partner Dena Anderson said the new brand captures the adventurous spirit and style of the brand and apparel lines.
American Joe apparel is available to consumers as well as for businesses that care enough to put their logo on 100 percent all American clothing. In addition, American Joe proudly sponsors the ‘Ts for Troops’ program where, through the company’s generous donations and donations from other companies and individuals, men and women serving in the armed forces are provided the 100 percent authentic American t-shirts. The company is also a sponsor of Reebok Heroes Celebrity Baseball.
###
About American Joe
The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women and children and is based on the value that buying American means something – quality, spirit, and authentic style. The company, headquartered in Texas and founded by ‘two All American moms,’ say there is an American Joe in all of us. Guts. Courage. Pride. More information can be found at www.americanjoeapparel.com.
Media Contact: Nicole King, Eisen Management Group
nicole@eisenmanagementgroup.com
859.586.4302
Editor’s Note: Sample Product Available
That said, I watched 'lil Bush today (tivo) and I have to say how appauled I was at that program. Not that I'm a prude or an evil right wing conservative who blindly adores our president, but I was stunned at the drug references, the fact that it appears joining and serving in the U.S. Army is for dummies, and a host of just awful (and not funny) references that appear almost apologetic for being capitalist, for being American, and for serving your country. When did those things become a bad thing -- when did working hard, earning a living and creating wealth and jobs (capitalism) become bad? It's a core principal of who we are. The alternative is communism and socialism, and I continue to fear that we move closer and closer to that path with those uneducated masses believing that those that work hard and earn a paycheck owe them something. It's sad, it's absurd. Anyway, I'll get off my soapbox.
Did an interview with Footwear Magazine today talking about marketing and community relations activities for Nike, Reebock, and retail outlets that sell shoes. Interesting interview, and a lot of fun. Well, the brand launch for American Joe was today -- we somehow pulled that off in the midst of the massive brand launch of Botaneco and the reBrand for Alt Benefits. Yowza...
Buy American!
NEWS RELEASE: Fashion & Apparel: Texas Apparel Company Unveils All American Brand
All American Apparel Company Unveils New Brand Identity, Essence
The ‘American Joe’ Brand, Patriotic and 100 Percent Made in America
Cincinnati, OH – June 14, 2007 – Clothes that feel good to wear that buyers can also feel good about – that’s what the American Joe brand offers to consumers. American Joe, an apparel company that provides 100 percent American made, manufactured and processed clothing, is taking a familiar yet newly resonating message to the public – it’s better to buy American. And, in honor of Flag Day, American Joe today unfurls its new brand identity and essence as part of its new “Check the Tag” Campaign.
The brand was developed by Cincinnati based branded communications firm Eisen Management Group. EMG president Rodger Roeser, also the host of nationally syndicated internet radio show “That Marketing Show,” says that the American Joe brand reaches out to a full spectrum of individuals that care about the highest quality, and are proud to sport an all American look and line of clothing.
“There is a hero in all of us, and the American Joe brand is about capturing that feeling and essence of being a hero in our everyday lives,” Roeser says. “You don’t have to wear a cape to be a hero, you just have to be someone with strength of conviction and have the willingness to do the right thing in making a positive difference. The story of the real American Joe is an amazing adventure in guts, pride and courage, and we’re happy to carry on that tradition and legend.”
Roeser says the message is strong and for everyone seeking to make a statement that ‘American matters,’ and American Joe gives an unabashedly patriotic, in your face, and stylish outlet to do so. American Joe general partner Dena Anderson said the new brand captures the adventurous spirit and style of the brand and apparel lines.
American Joe apparel is available to consumers as well as for businesses that care enough to put their logo on 100 percent all American clothing. In addition, American Joe proudly sponsors the ‘Ts for Troops’ program where, through the company’s generous donations and donations from other companies and individuals, men and women serving in the armed forces are provided the 100 percent authentic American t-shirts. The company is also a sponsor of Reebok Heroes Celebrity Baseball.
###
About American Joe
The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women and children and is based on the value that buying American means something – quality, spirit, and authentic style. The company, headquartered in Texas and founded by ‘two All American moms,’ say there is an American Joe in all of us. Guts. Courage. Pride. More information can be found at www.americanjoeapparel.com.
Media Contact: Nicole King, Eisen Management Group
nicole@eisenmanagementgroup.com
859.586.4302
Editor’s Note: Sample Product Available
Wednesday, June 13, 2007
Bringing Gaps
hey, I was on a radio show last week (actually, I did this interview on the phone while I was in the hospital visiting my dad.) Good topic about bridging the gap between sales and marketing. Good stuff...
Bridging the gap between marketing and salesJoin Russ as he and his guest, Rodger Roeser, President of Eisen Management Group, engage in a strategic and honest discussion regarding how sales executives can better work with their marketing counterparts to have the proper tools they need to build and grow an organization, work better together, and in general find ways to more easily live and breath the “brand.” Learn why sales and marketing don’t often work well together, what simple things to do to resolve this disconnect, why marketing needs to advertise and how sales can benefit from it, and more about how sales and marketing organizations can play nicely together.
http://www.modavox.com/VoiceAmericaCMS/Webmodules/HostModaview.aspx?ShowId=51&channelurl=http://www.modavox.com/VoiceAmericaBusiness
Bridging the gap between marketing and salesJoin Russ as he and his guest, Rodger Roeser, President of Eisen Management Group, engage in a strategic and honest discussion regarding how sales executives can better work with their marketing counterparts to have the proper tools they need to build and grow an organization, work better together, and in general find ways to more easily live and breath the “brand.” Learn why sales and marketing don’t often work well together, what simple things to do to resolve this disconnect, why marketing needs to advertise and how sales can benefit from it, and more about how sales and marketing organizations can play nicely together.
http://www.modavox.com/VoiceAmericaCMS/Webmodules/HostModaview.aspx?ShowId=51&channelurl=http://www.modavox.com/VoiceAmericaBusiness
Tuesday, June 5, 2007
A Real American Hero: My Dad
Forgive me, I haven't blogged as I should. I have a legit excuse: my father, who just turned 60, had a heart attack. He had a couple clogged arteries, and thankfully, he was with his wife who had the sound mind to make sure that emergency crews and my father got well acquainted. Thanks be to God that he is going to be OK -- a few dietary and lifestyle changes, and I have the opportunity to spend another 100 years with a real American hero. You see, when you're the only child, your dad is invincible -- immortal. nothing can possibly bring this big strong man down. It gives one pause about what is really important.
No, it's not EMG. No, it's not the show. At the end of the day, it truly is about family and those you love. The prospect of "losing" my dad never really occured to me -- again, he's invincible. My father, God bless that man, and I rarely see eye to eye. We are, at times, the most insufferable pair of male ego that I shutter to think that things are actually better than when I went through the phase of teenage angst. My father is a good man, a old school good provider and hard worker -- while, I, even at the ripe old age of 37, struggle for acceptance and validation from the Vietnam War veteran and blue collar expert. I am a dreamer. My father, a pragmatist. I have visions of grandeur, my father, visions of being grounded upon principle, and a quiet, self effacing stance, uncomfortable with the realities of public relations, advertising and the wannabe rockstar.
I'm proud of my dad, and as Father's Day approaches, I understand and appreciate the myriad of things he taught me and helped to shape me to be the man I am today. Hug your dad today, call him up and tell him that you love him -- because you never know when what the last thing you said may actually be the last thing you say.
I love you dad. Get well.
No, it's not EMG. No, it's not the show. At the end of the day, it truly is about family and those you love. The prospect of "losing" my dad never really occured to me -- again, he's invincible. My father, God bless that man, and I rarely see eye to eye. We are, at times, the most insufferable pair of male ego that I shutter to think that things are actually better than when I went through the phase of teenage angst. My father is a good man, a old school good provider and hard worker -- while, I, even at the ripe old age of 37, struggle for acceptance and validation from the Vietnam War veteran and blue collar expert. I am a dreamer. My father, a pragmatist. I have visions of grandeur, my father, visions of being grounded upon principle, and a quiet, self effacing stance, uncomfortable with the realities of public relations, advertising and the wannabe rockstar.
I'm proud of my dad, and as Father's Day approaches, I understand and appreciate the myriad of things he taught me and helped to shape me to be the man I am today. Hug your dad today, call him up and tell him that you love him -- because you never know when what the last thing you said may actually be the last thing you say.
I love you dad. Get well.
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