just listening to the new US Bank radio spot (running in Cincinnati on AM550 WKRC) makes me cringe, not only as an advertising executive but also as a homeowner and business owner. I turn the channel everytime i hear the ad. Basically, they are encouraging responsible homeowners to go further into debt by taking out a home equity loan to of all things, pay for their daughter's wedding. Wow...
irresponsible advertising and really a stupid message from a bank that is clearly out of touch. Jeers US Bank to you and to your advertising agency.
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