PRogressive Insurance and perfect PR execution

Kudos to the Progressive Insurance pr team/pr staff for the Xfactor Public Relations program. every business out there looking for "pr ie: they mean publicity" for their firm, watch progressive. Instead of saddling their pr team with "get us a story about progressive and insurance on the news" instead they smartly put together a prize that values 1) innovation and 2) cars -- both things progressive wants to be known for. Strong national publicity with opportunities for follow up, great visual opportunities. kudos to progressive insurance (from cleveland, i might add). way to be extraordinary.